iPhone

We consider the iPhone the premier OS for apps at this time. Given short mobile user sessions, which hovered around 5 minutes per mobile session in 2009, and fickle app-downloader behavior (only 25% of apps are used beyond 90 days), developers must ensure their apps provide a strong utility, unique or engaging experience. In 2010, 50% of campaigns will direct users to a mobile site and 35-40% to a custom mobile application promoting their products and services via Apple’s application storefronts according to Millennial Media’s 2010 Mobile Predictions.

Our Experience

Location x Relevancy x Immediacy = Mobile Triple Play in 2010: Advertisers will be increasingly drawn to mobile’s unique opportunity to reach and engage consumers with immediate and location-specific content. Realize the importance of including lat/long data in your ad requests. Hyper local data significantly opens your app to ad campaigns targeted to a zip code, or city, or state or even time zone. As you develop innovative uses for location data, enrich the ad requests just as you are enriching your user experience. For more on Millennial Media’s 2010 Mobile Predictions click here.